Choose the Best Discount Stock Broker to boost your after costs returns

Online Trades at Discount Stock Brokers are 3 times cheaper than assisted trades at these same Brokers (source AAII). As an investor, you’d better trade online.

Now, online trades range from 5$ to 30$ per trade, a ratio of 1 to 6. By choosing the right stock broker, you can make substantial savings further increasing your investment returns.


But wait, there is even cheaper: Deep Discount Stock Brokers.

Some innovative online brokers go one step further in reducing trading costs thanks to window trades.

With window trades, transactions from all investors are grouped and executed in bulk at specific times of the day called windows. It is not real time trade but, unless you’re a day trader or invest in illiquid stocks with large Bid-Ask spreads, window trades make economical sense.


Deep Discount Brokers also offer Market and Limit orders. The rate is similar to that of traditional Discount Brokers but some offer Market and Limit orders as low as 3.95$/trade.

Choosing the right Account

Deep Discount Stock Brokers propose 2 types of account:
  • Stock Basket Account: you don’t pay any transaction fee for your trades. Instead, a membership fee gives you access to a large number of free trades every months. You can build a large diversified portfolio of stocks (your own Mutual Fund) for the cost of an ETF. This type of account is extremely well suited to Mechanical Stock Picking where you buy a portfolio of stocks (5 to 50 stocks) and perform regular rebalancing (every month to every few years).

  • Traditional Account: pay as you trade, typically at less than 4$ per trade. There may be a monthly account maintenance fee.




The 3 innovative online Brokers are Sharebuilder, Foliofn, BuyAndHold. Now, which one is best and what type of account to choose ?

Major factors in choosing the right broker include your Portfolio Size and Investment activity.


The table below provides a summary. Check the following pages depending on your Portfolio size for details:
Discount Stock Brokers - Large Portfolios
Discount Stock Brokers - Medium Portfolios
Discount Stock Brokers - Small Portfolios

Discount Stock Brokers - Summary

Portfolio Investor Best Discount Stock Broker
>25,000$ Any Foliofn Stock Basket Account
10,000$< <25,000$ Active Foliofn Traditional Account
10,000$< <25,000$ Passive Sharebuilder Traditional Account
10,000$< <25,000$ Dollar Cost Averager BuyAndHold Traditional Account
<10,000$ Passive Sharebuilder Traditional Account

One final note, think about your portfolio few years down the road. Investing in the stock market is a long term commitment so make sure your stock broker meets your current as well as your future needs.

For instance, if you start with less than 10,000$ but think you will reach 25,000$ in 2-3 years, then it may be worth directly going to Foliofn or BuyAndHold and use their traditional account first. It is usually easier to convert from their traditional account to their stock basket rather than transferring from Sharebuilder. It will cost you more to change broker than to start directly with one that meets your long term needs.


See also the Stock Broker Fees Calculator to check which Broker and what type of account (Stock Basket or traditional Pay as you trade) is best depending on your portfolio size, investment strategy and trading activity.


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